Jacopo Maio · Product Designer
Jacopo Maio Senior Product Designer

Product
Design
that ships

Senior Product Designer architecting cross-platform B2B and B2C ecosystems across iOS, Android, and Web.

With 7+ years of experience at Cortex (Enterprise Data) and Reed (10M+ users), I specialise in turning complex technical logic into frictionless mobile and desktop experiences. I bridge the gap between user empathy and engineering reality to deliver products that scale.

See my work Say hello
7+
Years of experience
10M+
Users reached across shipped products
5M+
App downloads on products I designed
iOS Android
6
Design systems built or maintained
+19%
Enrolment conversion on Reed.co.uk
−40%
CS tickets from a UX overhaul
+14%
Card click-through rate on Reed.co.uk

Selected work

What I've shipped

Each project starts with a real problem. Here's how I found the right answer.

FDP AI
AI UX Enterprise SaaS
FDP AI
2 deals
won with a prototype before the feature shipped
Read case study
Fan Experience Platform
SaaS Platform Sports Tech
Fan Experience Platform
50+
sports organisations including Arsenal FC and Formula 1
Read case study
Reed Combo Apply
Mobile iOS / Android
Reed Combo Apply
+13%
application growth after shipping
Read case study
Reed Course Discovery
Web Ecommerce
Reed Course Discovery
+19%
enrolment conversion after redesign
Read case study
Sony eLearning Platform
eLearning B2B SaaS 15 countries
Sony eLearning Platform
98%
course completion rate across 15 countries and 11 languages
Read case study

How I work

AI-native from day one

I use AI across every phase of design, not to replace craft, but to spend more time on the thinking that matters.

Early concepts
−75% time
1–2 days
3–6 hrs

From brief to multiple directions before the afternoon standup.

Figma Make
Stitch
Research synthesis
−80% time
2–3 days
~5 hrs

Interviews, affinity mapping, pattern finding, without losing the nuance.

Claude
Gemini
Prototyping
−70% time
8–10 hrs
2–3 hrs

What used to take a full day is done before lunch, with the right prompts.

Cursor
Antigravity Antigravity
Claude Code

About

I design for people, not pixels

Senior Product Designer based in London with 7 years across the full product cycle, from early discovery and research to UI polish and dev handoff.

Currently at Cortex, designing their fan experience platform for sports clubs like Arsenal FC and Formula 1. Before that I spent three years at Reed leading design across mobile, web and internal tools. Earlier at Let's Create I built responsive sites for brands end to end.

I work best where design has a seat at the table and shipping something good matters.

Cortex
Senior Product Designer, Fan Experience
Jul 2025 – Present
Reed Online
Product Designer, Mobile, Web, Internal Tools
Nov 2021 – Feb 2025
mmob
Product Designer, Embedded Finance
Jul 2021 – Sep 2021
Let's Create
Product Designer, Digital Agency
Mar 2019 – Jul 2021
Freelance
UX/UI Designer
Sep 2018 – Jul 2019

Skills

Design
Product Design
UX Research
UI / Visual Design
Design Systems
Prototyping
Tools
Figma
Webflow
HTML / CSS
Maze / UserZoom
VS Code
AI
Claude Code
Figma Make
Antigravity
Stitch
Platforms
iOS + Android
SaaS / B2B
Ecommerce
Responsive web
Process
Agile / Scrum
User testing
A/B testing
Stakeholder alignment

Education

Interaction Design Foundation
UX Design
City University London
MSc Project Management
Università degli Studi Roma Tre
BSc Business Administration
ITIS Armellini
Diploma in Industrial Informatics Engineering

Let's work together

Got a problem worth solving?

If you're building something where design matters, I'd like to hear about it.

jacopo.maio@gmail.com