Selected work
Each project starts with a real problem. Here's how I found the right answer.

Designing a gamified fan engagement SaaS from zero to one — helping sports clubs like Arsenal FC and Formula 1 build first-party audience data on owned channels.

Competitive analysis of push, in-app and SMS notifications across 9 job board platforms — mapping gaps and surfacing design opportunities.

Redesigning the course card and search flow on Reed.co.uk — giving users the trust signals they needed to commit without clicking into every listing.
Internal training SaaS helping Sony retailers learn and sell products — designed for non-technical staff across multiple markets.

Responsive website for a London creative agency — from UX strategy and visual design through to Webflow build and launch.
About
Senior Product Designer based in London with 7 years across the full product cycle, from early discovery and research to UI polish and dev handoff.
Currently at Cortex, designing their fan experience platform for sports clubs like Arsenal FC and Formula 1. Before that I spent three years at Reed leading design across mobile, web and internal tools. Earlier at Let's Create I built responsive sites for brands end to end.
I work best where design has a seat at the table and shipping something good matters.
Skills
Education
Let's work together
If you're building something where design matters, I'd like to hear about it.
jacopo.maio@gmail.com